Second Act Stories

Stuckey’s is a legendary and iconic thread in the fabric of Americana. Founded in Eastman, Georgia in 1937 by WS “Sylvester” Stuckey, Sr., Stuckey’s grew into a roadside empire by the 1970s, with 368 stores in more than 30 states. Part of the charm that made Stuckey’s so iconic were its ubiquitous billboards, more than 4,000 of them, which were dotted along U.S. highways. Stuckey’s was an inextricable part of what became known as “The Great American Road Trip.” Fast forward to 2019, Stuckey’s was on life support. The brand had gone through hard times, and its former stand-alone locations, still identifiable by their teal blue roofs, were now relics of a bygone era. Some were abandoned and boarded-up; others became home to less-than-savory businesses. By this time the brand had changed hands multiple times and become an unprofitable line item on a bigger company’s balance sheet. But Stuckey’s was about to experience a surprising rebirth. In 2019, former Georgia legislator Stephanie Stuckey, a practicing attorn