New Home Insights Podcast

Dive into the heart of a private home builder's innovative approach to sales and marketing with Caroline Simmel, SVP of Sales and Marketing at Empire Communities. Learn about the unique synergy between sales and marketing at the company, and how they're tackling market volatility with data-driven insights. We discuss "Homebase," Empire Communities' unique model for enhancing the home buying journey, and the role of technology in shaping the future of real estate. Lastly, Caroline offers some insights into creating communities that resonate with diverse buyer segments, all driven by lifestyle preferences.