Freaking The F Out

Here's the story about Brewdog's 'beer for girls'. Clever? Missing the mark? You decide, but it certainly got them attention. https://www.google.co.uk/amp/s/www.independent.co.uk/life-style/food-and-drink/brewdog-pink-beer-women-gender-pay-gap-ipa-launch-a8242356.html%3famp  Apparently it wasn't true, but Doritos got in a bit of hot water over the suggestion that they were going to release Lady Doritos - quieter crisps with less crispy residue. You can imagine that the news did not go down well. https://www.google.co.uk/amp/s/www.cosmopolitan.com/uk/worklife/amp16568996/doritos-snacks-for-women-less-crunchy/    And here is the press reacting to the launch of the Yorkie bar's 'macho' campaign. I think the backlash might have been a TAD worse if they had tried that today. https://www.google.co.uk/amp/s/amp.theguardian.com/media/2002/mar/27/advertising.marketingandpr