Rethink Real Estate

Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to video, and text to voice generators—that have seen remarkable advancements and offer promising applications for enhancing the creative and marketing efforts of Realtors. This episode delves into how these AI tools can revolutionize the way Realtors approach marketing, from creating compelling property images and videos to developing engaging voiceovers for listings. Ben and Chris explore the potential of AI to not only streamline these aspects of real estate marketing but also to provide innovative solutions that can save time, reduce costs, and elevate the quality of marketing materials.