Rethink Real Estate

In an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritizing profit, sustainability, and work-life balance in his business model. Previously committed to boosting sales units annually through various marketing and lead generation strategies, including popular tools like Zillow, Chris experienced a pivotal moment that reshaped his approach to real estate. This episode delves into Chris's realization that a relentless focus on sales volume was not sustainable and his strategic pivot towards optimizing profits. By streamlining his agent team and refining his business model, Chris dramatically reduced expenses, improved efficiency, and most importantly, achieved the balanced lifestyle he had been seeking. Chris was able