Waco History Podcast

During the Great Depression, newspapers struggled alongside other businesses throughout the country, as many of their customers were having to pinch pennies like never before. At the time of this 1974 interview, Harlon Fentress was chairman of the board of directors of Newspapers Incorporated, which owned the Waco Tribune-Herald. He recounts his days in the advertising department of the Waco News-Tribune during the early thirties: "We had a good many promotions because business was bad in those days, and we would create events which would supply advertising. Well, let's say we had a Father's Day coming up. Most of the merchants didn't pay much attention to it. We would create a Father's Day special edition or a special section of the paper. Things of that nature." In addition to the Waco papers, in the 1930s Newspapers Incorporated owned several small-town newspapers in Texas. Fentress recalls the challenge of collecting payments in Breckenridge, where the bulk of distribution was rural: "Our circulation man