Rethink Real Estate

In this highly informative episode of Rethink Real Estate, host Ben Brady is joined by Eric Lofholm, the seasoned Owner, President, and Lead Sales Coach at Eric Lofholm International. Drawing on nearly 30 years of sales experience, including collaboration with renowned motivational speaker Tony Robbins, Eric brings a treasure trove of sales wisdom to the table, especially tailored to the real estate industry. Ben and Eric delve into the nuances of real estate sales, focusing on the challenges and pitfalls that many agents face in the North American market. With Eric's extensive background, which includes conducting over 100,000 cold calls, this episode is rich in practical advice and strategies for avoiding common sales mishaps. The discussion emphasizes the importance of continuous sales improvement, offering listeners a range of actionable tips to refine their sales techniques and achieve greater success in their real estate endeavors.