Future Of Business With Game Changers, Presented By Sap

The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.” Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch). Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin). Join us for Future of the Empowered Marketer: Science of Customer Centricity