Financial Excellence With Game Changers, Presented By Sap

The Buzz 1: “The subscription economy is not new. In fact, the membership-based business model has been around since the 17th century…Recently, the membership-based business model has been gaining a foothold…Experts believe that the membership-based business model is the revenue model of the future.” (boldbusiness.com) The Buzz 2: “Building long-term relationships with customers is the route to value in the Subscription Economy®. Yet the Quote-to-Cash (QTC) process at most B2B companies—even those with subscription businesses—is optimized for linear transactions, not relationships. This results in complexity and cost to the provider and a poor experience for the subscriber.” (subscribed.com) The ‘new normal’ has challenged businesses worldwide during the COVID pandemic. Instead of focusing on revenue growth, most companies were just trying to find new ways to serve their customers and survive, including pivoting their business model to offer product-related services and subscriptions. Some have developed p