The Future Of Cars With Game Changers, Presented By Sap

The Buzz 1: A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. [Eric Ries, author of The Lean Startup] The Buzz 2: There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford…500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years. [Eric Ries] The Buzz 3: “The quality is remembered long after the price is forgotten.” [Sir Henry Royce] The Buzz 4: “It doesn’t cost any more to make something pretty.” [Jaguar Cars founder Sir William Lyons] Hurray! We’re finally seeing the delivery of new vehicles. Now what? The past 5 years have seen explosive growth in new automotive and mobility startups. Each player has had to launch their company, carve their niche in the market, develop vehicles and get them into initial production – all while establishi