The Future Of Cars With Game Changers, Presented By Sap

The Buzz 1: An Accenture report found that 53 percent of car buyers would consider buying a car online. (www.rd.com) The Buzz 2: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to 2% of vehicles pre-pandemic. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. (www.abcnews.go.com) The traditional in-person automotive purchasing experience has always been alluring, offering shoppers the opportunity to inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Indeed, this type of car buying has “liquified” even the coolest showroom visitor! Even as online car sales slowly gained traction in recent years, most buyers still preferred to judge this relatively high-tag item on a seen-it, test-drove-it, loved-it-in-person basis. The pandemic accelerated this shift, replacing the traditional bricks-and-mortar business model with an online version – click i