The Future Of Cars With Game Changers, Presented By Sap

The buzz: “A shift toward customer-centricity seems like a no-brainer. Where the vast majority of manufacturers struggle is understanding what a customer-centric strategy means. To simplify the primary objective of moving to a customer-centric based strategy, manufactures should develop products, content, how-to videos, packaging and systems… for the end-user of the products and ultimately create a direct relationship with them” (dorngroup.com). Manufacturers increasingly need to focus on the end user and their experiences if they are to grow their business. Caring about the needs of customers has become even more important in the age of COVID-19. As the recovery begins, manufacturers need to discover customer intention and predict demand accurately. How to meet this daunting challenge? Form strategic partnerships to make this mission a reality. We’ll ask Ryan Martin at ABI Research and Gustavo Millan at SAP for their nsights on Making Customer-Centric Manufacturing A Reality.