First Day Podcast

Why People Give: Reaching All Donors

Informações:

Sinopsis

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Otis Fulton, Ph.D., Vice President of Psychological Strategies at Turnkey, who discusses the intricate dynamics of donor motivations. He highlights a significant finding: engagement in nonprofits can positively impact life expectancy, underscoring the personal benefits donors derive from their involvement. Fulton challenges the conventional wisdom that giving is primarily driven by the organization's mission, asserting that donors are motivated by their own experiences and the social validation they receive from participating in charitable activities. Through his insights, he reveals the complexity of human behavior, emphasizing the role of social comparisons and the desire to maintain status within social groups as key drivers of charitable giving. Moreover, Fulton addresses the pressing issue of income inequality and its implications for fundraising efforts. He notes a concerning trend where lower-income individuals, de