Ed Mylett Show

You’ve all heard of REEBOK.  Many of you own one or more pairs of Reeboks.  But how many of you know the fascinating story behind the brand?  Reebok’s history and how the company evolved over the past several decades has both been a MARATHON and a HUNDRED-YARD DASH at times.  Through it all, there is one man who has been there from the beginning.  This week’s guest, the legendary JOE FOSTER, has got 60 YEARS of experience he’s going to share, so step up to the starting line and get ready for a run like you’ve never heard before.Running shoes and running companies are both in the Foster family genes.  Joe’s grandfather, also Joseph W. Foster, pioneered the spiked running shoe and gained worldwide notoriety making those shoes under the brand J. W. Foster & Sons Ltd.  The best athletes of the early 20th century used them to set numerous WORLD RECORDS and earn a slew of OLYMPIC GOLD MEDALS.  From those successes, Joe and his late brother Jeff launched Reebok in the UK in 1958.  It took another 20 years to crack t