Podcasting Smarter

Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media. We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.   Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content. Delving into audience engagement