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Mike Palmer sits down with Spencer Russell, the founder and CEO of Toddlers CAN Read while at SXSW EDU, just after Spencer delivered a keynote there. Spencer shares his journey from being a kindergarten and first grade teacher to taking the leap and starting his own business focused on helping parents teach their toddlers to read. We explore his motivational, step-by-step methodology that breaks down the process into simple, actionable steps that engage both parents and children. Here's the link to the video referenced in the episode. Spencer emphasizes the importance of giving clear directions to kids instead of asking questions or making statements. He stresses using the right tone, energy and eye contact to keep kids focused during lessons. We explore myth-busting around reading instruction and Spencer advocates for an approach centered on phonics and phonemic awareness. Throughout the approach motivation and psychology are deeply integrated into the literacy curriculum. Listen in to get a window into Spen