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What if the key to transforming customer engagement in today's digital landscape lies in the heart of AI technology? This episode of Tech Talks Daily Podcast welcomes Sam Richardson, the esteemed Customer Engagement Consultant at Twilio, for an insightful exploration into the pivotal role of AI in enhancing customer experiences.  Twilio, renowned for its commitment to real-time, personalized interactions, is leading the charge in leveraging AI to foster deeper, more meaningful connections between brands and their customers. Sam brings to the table over two decades of expertise in advising the globe's premier brands on optimizing customer engagement strategies. His insights are particularly timely, given Twilio's recent research revealing a significant gap in AI strategy alignment among UK organizations, with only a third prioritizing customer engagement at the core of their AI initiatives.  This episode promises to unravel the layers of AI's impact on customer interactions, dissecting the barriers to adoption