Rethink Real Estate

Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the significance of having a strong online presence through reviews is undeniable. Chris and Ben discuss how online reviews not only bolster your visibility in search results but also lend credibility and authenticity to your real estate brand. They explore effective strategies for gathering and leveraging positive reviews, as well as how to handle any negative feedback that may arise. This conversation is packed with actionable insights for agents looking to enhance their online reputation and attract more clients through the power of reviews.