Rethink Real Estate

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience.