Town Hall Seattle Civics Series

As we head into another presidential election year, few issues feel as pressing as the spread of political misinformation. How can political campaigns fight back against the barrage of lies and disinformation? As time, tension, and technology all progress in our world, we’re not always prepared for the acceleration and its impact on the political climate. The public can often be left to weed through a seemingly endless digital news cycle and the task of differentiating between fact, misinformed fictions, and intentional disinformation. As the population faces the high-stakes election season once again, Sasha Issenberg turns a critical lens toward the complicated landscape of the American political institution, rising incentives, and the ever-expanding social media landscape. A decade after his last dive into social science and modern political analysis in his book The Victory Lab: The Secret Science of Winning Campaigns, Issenberg returns to expand more on the behind-the-scenes mechanics of politics. His new