Yo Videogames
YoVG # 440 Is Crossover Marketing Worth The Cost?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:12:31
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Sinopsis
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value? I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
