Rethink Real Estate

Join host Ben Brady in this insightful episode of Rethink Real Estate as he sits down with Chris Cochran, Director of Marketing for Harcourts Auctions. In today’s discussion, Ben and Chris explore the recent shift in digital advertising towards more unpolished, organic-looking ads, which are resonating strongly with audiences and driving significant success. They dive deep into how real estate agents can effectively use shorts and reels to expand their reach and engagement online, putting their brand and name in front of a larger segment of their target audience. This episode provides valuable strategies for agents looking to enhance their digital marketing efforts and capitalize on the trends that are shaping the future of online advertising in the real estate industry.