Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady welcomes Eric Preston, a former real estate agent who has transitioned into a skilled digital marketer. Today, they delve into an essential topic for any real estate professional: lead generation. Moving away from the common practice of purchasing leads from platforms like Zillow, Eric advocates for a strategy that empowers agents to generate and own their lead flow. Throughout the discussion, Eric shares his insights and methods for creating a sustainable lead generation system that doesn't rely on external providers. This approach not only reduces dependency but also enhances the quality and engagement of leads generated. This episode is a must-listen for agents eager to take control of their marketing and lead generation efforts, offering practical advice and innovative strategies to boost their business.