First Day Podcast

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Jessica Browning, MBA, Principal and Executive Vice President at the Winkler Group. They discuss the complexities surrounding major and mega gifts in fundraising. Jessica acknowledges the significant contributions of major donors like McKenzie Scott while also highlighting the pitfalls of over-reliance on such gifts. She underscores the danger of neglecting mid-level and smaller donors, emphasizing the importance of maintaining a diverse donor pipeline to sustain long-term fundraising success. Moreover, Jessica discusses the shifting trends in philanthropy, including increased giving from foundations and the impact of changes in tax laws on donor behavior. She stresses the need for fundraisers to educate their boards on the importance of donor retention and the value of inclusive fundraising practices. By focusing on stewardship and understanding donors' passions beyond surface-level interactions, organizations can cultiva