Disruptive Ceo Nation

Episode 249: Reimaging Brand Position and Strength: The Compelling Case of Circuit City with Ronny Shmoel, CEO or Circuit City; New York, NY, USA

Informações:

Sinopsis

Ronny Shmoel, CEO of Circuit City, has a background forged in successfully exiting multiple companies over the past two decades. His perspective on the transformation of Circuit City is rooted in the brand's core values of service and innovation, acknowledging the power of adapting these values to fit the modern market. His goal is to ensure that their brand is the leader in customer service and that ‘Powered by Circuit City’ becomes a place of comfort and trust for the consumer. By expanding thoughtful partnerships while still doing what they do best, Ronny plans to bring Circuit City into the future while staying true to its roots. Here are the highlights of our talk: - Circuit City aims to redefine the consumer electronics market through service and innovation, prioritizing customer service and a consultative approach to stand out from competitors. - The company plans to expand into a third-party marketplace, allowing quality sellers to offer their products under the Circuit City brand, creating a unique