Cls's The Weighing Machine

Today Rusty & Robyn are joined by Alex Fink, Retired US Army Major General and former Chief Marketing Officer for the US Army. General Fink last served as the Army’s Chief Marketing Officer and is credited with reinventing the classic “Be All You Can Be” campaign. General Fink served for over 33 years in a variety of domestic and overseas operational and strategic leadership positions. General Fink also serves on USO’s Midwest Region Advisory Board and as an Executive Board Member for the Boy Scout’s of America’s Pathway to Adventure Council.[04:27] - General Fink’s professional background and how he straddled both private and military roles over the course of his career.[07:12] - General Fink’s thoughts on the geopolitical crisis happening in the Middle East and what it might mean for the US Military Forces?[11:47] - What are some of the recruiting challenges that the US Army currently faces and why?[17:41] - Learn more about the “Be All You Can Be” marketing campaign that General Fink spearheaded for th