Coffee Break With Game-changers, Presented By Sap

The Buzz 1: “My first customer was a lunatic. My second had a death wish.” (Carl “Karl” Friedrich Benz, whose 1885 Benz Patent Motorcar was the first practical automobile in series production) The Buzz 2: “I couldn't find the sports car of my dreams, so I built it myself.” [Ferdinand Porsche, founder of the Porsche AG, Volkswagen Beetle, Mercedes-Benz SS/SSK) The Buzz 3: “The car has become the carapace, the protective and aggressive shell, of urban and suburban man.” [Herbert Marshall McLuhan CC, Canadian philosopher) Today, the automotive industry is continually disrupted by myriad factors, mainly driven by consumers’ expectations and demands: * Passenger and commercial drivers and fleet owners are no longer waiting for next year’s “pretty new model”. Their wants and needs are forcing automotive companies to change how – and how fast – they can deliver innovations. * New mandates for industry players include embedding software into the vehicle. * The industry's raw materials will change with the shift to EV