Market Like A Boss

“What I do is basic knowledge. Anyone can figure it out.”   Be honest: this thought has definitely crossed your mind at some point. Maybe it’s even on your mind right now and is keeping you from showing up and saying what you really want to say.   Here’s the problem with this statement: if you believe that your knowledge is too basic, then you won’t show up confidently and say the thing that your dream client ACTUALLY needs to hear. Then you don’t attract the clients you want and that’s when women contemplate lighting their businesses on fire.   Put the matches down and hear me out for a second on a few things:   1 → If your information feels basic to you, that’s a GOOD thing. It means you’re marketing the knowledge that you know intimately. If what you do didn’t feel basic to you, then I would question whether you’re actually tapping into your inner God-given talents. I see so many women try to come up with a unique offer that is padded with extra crap they really don’t want to do. We resist the things that