Market Like A Boss

On this week’s episode of the Market Like a Boss podcast, I’m talking about why you’re afraid to niche down and pick an audience. Spoiler: it’s not because you have so many choices and you don’t know which one to choose. It goes much deeper than that.    Let’s dive in!   Don’t make the same mistake I did   When I first started my business over four years ago, I niched down to small business owners. Yes, that was as deep as I got. And I wondered why I didn’t land clients consistently! My clients also got a variety of different results, which didn't make me feel confident as an expert.   Specific sells. To get more clients you need to be MORE specific about who you target. This goes counterintuitive to what most people think, which is that you need to have a big pool of potential clients to make the money you want.   Why are you afraid to niche down?   A lot of women say that they don’t know which audience to choose. They act like it’s all the different choices holding them back from making a decision. I call B