Market Like A Boss

On this week’s episode of the Market Like a Boss podcast, I’m talking about why you need to let go of fear in your marketing and some practical ways to do it. This feels like a super relevant episode since I just made the exciting (and super scary) decision to hire my first full-time employee. Fear is constant at all levels - no matter how long you’ve been in business or how much money you make. Instead of running from it, we need to face it.   Let’s dive in!   Why are you afraid in the first place?   Most of your problems in marketing can be tied back to fear.   Not getting clients consistently? You’re afraid to show up and share your offer because part of you doubts whether you can help clients get results.   Not booking enough sales calls? You’re afraid to hear the word no.   Not getting enough engagement on your posts? It’s because you’re not really saying what you WANT to say due to fear of judgement.   It’s not enough to say you’re going to make an effort to show up more. It’s not enough to come up with