Market Like A Boss

On this week’s episode of the Market Like a Boss podcast, I’m discussing how much you should share with your audience. I’ve heard so many different sides of this argument so I just want to break down how I view it because I actually believe that there’s a lot of power in giving both the why and the how.   Let’s dive in!   Why vs. How Argument   I think that people need both the why and the how. They need the why because their perspective needs to shift in order for them to invest in help. No matter what help it is, there is a perspective shift that needs to happen where that person understands that he/she can’t do it on their own. If you think you’re putting out great content but it’s not converting, it’s usually because you haven’t quite made that shift in your ideal client’s mind. You need to be part of that perspective shift that’s why you share the ‘why’.   You should also give them the ‘how’ because if you just give them the ‘why’ you’re ignoring the fact that people also need something tangible to hang