Market Like A Boss

On this week’s episode of the Market Like a Boss podcast, I’m discussing how to book more sales calls (otherwise known as discovery calls). If you’re not getting clients consistently, I’m willing to bet that it’s because you do not book discovery calls consistently.    Newsflash: if sales and marketing isn’t your thing but if you’re in business and you want to land clients, you have got to get on the phone and talk to people.   Let’s dive in, shall we?   Why do we resist booking discovery calls?  It goes a lot deeper than just not knowing our strategy or not knowing how to offer a call.   I think many women struggle to book discovery calls because they’re afraid of hearing the word ‘no’. We get so defensive, upset and we take it personally. And If you’re someone who ties your identity to your business and your self-worth to your success, hearing a no can actually threaten your identity.   What needs to happen is to re-frame the ‘no’. ‘No’ doesn’t mean they hate you and they don’t want to work with you.  A ‘no