Market Like A Boss

On this week’s episode of the Market Like a Boss Podcast, I was joined by copywriting guru Tiffany Lewis to discuss how to create compelling copy that will land you clients. A little about our guest: Tiffany is the owner of Propel Virtual Solutions, a content strategist and conversion copywriter who helps female coaches build relationships and increase sales through websites, email sequences, sales pages and copywriting. Let’s dive in! Why is it important to create a solid copy? “Copy is everywhere, it’s anything that you write in your business to persuade your ideal client to make a purchase, whether it’s a social media post, video copy or email sequence. It’s like the crux of your business. So it's super important to make sure that you're connecting with your audience in a way that gets them to purchase. People buy based off emotion and not logic. When you use storytelling, to infuse that in your copy, you're really connecting with your audience in a very unique way.” What are some of the top mistakes that