Market Like A Boss

This is a very special episode of the Market Like a Boss Podcast as I’m joined by Krista Ripma, who will share with you the secret behind a 6-figure launch and what mistakes you might be making during a launch.    Krista Ripma is a marketing coach, launching strategist and co-founder of Authentic Audience, who she owns with her husband. She’s been in business three years and knows all the key ingredients you need to have a successful launch.   Let’s dive in!   “Why is a launch valuable?”   Krista: A launch by definition means there’s a period of time when you’re promoting a new offer - whether it is a course, product, service, etc. It’s extremely important to have a launch as it provides a sense of urgency and scarcity, which are two fundamental pieces in your marketing.    A launch allows your audience to have something to focus on and learn about the new offer with no distractions.    “What is the biggest misconception of a launch?” Krista: I think the biggest misconception about a launch is people think