Market Like A Boss

Most women struggle to put out content consistently. That’s because they’re not repurposing their content. When you repurpose content (vs. creating every single piece of content from scratch) you’re working smarter, not harder. That’s why I brought in content repurposing guru Ellyse Colson to give us all her tips in this week’s episode of the Market Like a Boss podcast.  Contrary to popular belief, you don't have to spend a lot of your time creating quality content for your audience. According to Ellyse, content repurposing involves taking a piece of content that you've already created (not just written but also podcast, video, live, etc.), then posting it to multiple platforms.  Sharing content is not the same as repurposing content. Sharing the same post on Facebook and Instagram at the same time won't encourage people to follow you on different platforms. You have to develop a strategy for your content vs. just posting the same content over and over for the heck of it. First, here’s what you need to have a