Market Like A Boss

In today's episode, I talk about one of the top three questions that I get from women in business - how to share results without making any promises or guarantees. Landing your dream client requires talking about what you can do for them. But first, you have to know the difference between making a promise or guarantee versus just talking about results. Making a promise or guarantee is like saying: "If you work with me, I'll make you a million dollars in 3 days!" When you make a promise or guarantee, you're putting all the responsibility on yourself.  When you share results, you’re telling your potential clients what’s possible if they work with you. The responsibility is all on them. "If people are confused or they don't know what's possible if they work with you, they’re not going to work with you." -Michelle Vroom Now, let's dive into the reasons WHY you're not sharing your results: 1. You don't know who your dream client is. Without knowing this, you can never be specific about the results you can deliver.