Market Like A Boss

Today we welcome special guest Tara Bosler to the show! Tara is an amazing creative copywriter. She has the power to craft messages that connect with people at the emotional level. And when it comes to marketing, that is one of the most important things you can do. In this episode, Tara shares the top 2 common mistakes she sees other female entrepreneurs make in their copy and messaging: Skipping foundational copy Not being authentic Foundational copy is all the essential pieces of your branding. Things like who you are, who you help, what you offer, your mission, your purpose, your vision. The process of establishing your foundational copy isn’t fun and sexy, it’s a little bit of work, but it’s so important and it makes everything else flow easily. “It really helps to build that foundation. Then the content just starts coming to you.” – Tara Bosler Authenticity is huge, especially in online business.  The reason that someone is going to choose you is that they’re attracted to you, your energy, and yo