Market Like A Boss

When I first started getting on the phone with potential clients I was closing 15% to 20% of the calls. Now I close nearly 80% and there are several specific reasons why. The things I’m talking about today are all related to marketing, not sales. For more information on sales, you can check out the conversation I had with Ryann Dowdy on Podcast Episode 31. If you want to start closing discovery calls and landing clients with ease, you’ve got to make sure your marketing is doing some of the work for you up front. “If your marketing is not working hard enough, you are going to continue to struggle on these calls EVEN IF you have great sales tactics.” - Michelle Vroom Here are the 5 specific things I’ve done that have helped increase my close rate on discovery calls. 1.  I’ve gotten super clear on who my audience is and my messaging You have to know who you are targeting. You cannot get by marketing to everyone and trying to please everybody. The more you try to be everything to everyone, the less you are able