Market Like A Boss

If you are not sure why you’re bringing in people who just want free advice, just want to pick your brain, or don’t want to invest, I have a few tips to make this process a lot easier for you. Don’t worry; I’m not going to suggest you throw out everything you’ve been doing in your marketing. These are subtle shifts you can make to start bringing a better quality client your way. What can you do to make sure you’re attracting the right people? 1.     Be sure that you are reaching the people with the greatest need Not everyone who fits into your target audience has the greatest need for your services. You need to target people who have suffered enough that they are ready to make a change and they know that they need help doing it. Who has the greatest need for your service? It may not be the people that you think. You might be reaching pre-clients, people who will need what you have to offer but they’re not ready for it yet. “So stop trying to reach everybody who has a need, and focus on the people who have th