Market Like A Boss

Today I’m talking about how to attract clients who can actually afford you. It is extremely frustrating to talk to potential clients and hear them say, “I can’t afford it.” It’s frustrating, it’s discouraging, and it’s easy to feel like a failure. So let me share some shifts you can make in your marketing to start attracting people who can actually afford you! First, I want you to know that when people say they can’t afford something, what they really mean is they don’t see the value and it is not something they want to spend money on. People prefer to say they can’t afford something because it feels less direct than saying you’re not a good fit for them. It is easier for them to try to not hurt your feelings. “That’s not something you need to take personally. That just means that they are not your people.” – Michelle Vroom Here are some very specific things you can do in your marketing to begin attracting a higher caliber of client: 1. Target the right people with the greatest need The first step is to go