Market Like A Boss

Today I’m talking about 5 things your audience does not care about. How many times do we get inside our own heads, get in our own way, and look at every little thing we do and pick it apart? As women, especially high achieving women, we do that all the time. But your audience doesn’t care about most of the stuff you care about. They really don’t! Here is a list of 5 things that your audience doesn’t care about: 1.     How much experience you have. We think our audience cares about our credentials. I hear women say they just need to learn more, or take another course, or get some credentials so people will take them seriously. And my question is, “why aren’t YOU taking yourself seriously?” Your audience is not worried about your experience. They want to know that you’ve served clients and helped people get results. But they don’t care about what college you went to or whether or not you have your masters or if you’re certified. They care about if you can get them from point A to point B. They care about themse