Market Like A Boss

  Chances are you’ve struggled (or are struggling) with this in your marketing – the need to please everyone. This topic came up for me recently when I saw a plaque that read, “You can’t please everyone, you’re not pizza!” It is so true, isn’t it?  How many of us in business are trying to please everyone? How many of us are trying to be pizza? When you’re trying to be pizza you’re casting a wide net, trying to reach anyone and everyone. Trying to be pizza can look like a lot of different things. Maybe you’re not setting boundaries with your current clients. Maybe you are spending all of your time trying to be everywhere and anywhere. Maybe you’re afraid to really say what you want to say because you don’t want anyone to not like you or stop following you.  It comes from a good place. I’m willing to bet you truly want to help everyone. You don’t want anyone to have a bad experience with you. That’s a great quality to have, but it can also be the reason why you’re not getting clients. Before you can make a shif