Market Like A Boss

  When you let go of the stuff that’s no longer serving you it’s going to allow you to show up in a new way with your audience. It’s going to allow you to truly connect with them without the weight of all the pressure, anxiety, and fear that you’re carrying around.   You will be better able to serve your clients and your potential clients if you can learn to let go of these seven specific things:   1 - Your desire to serve everyone   When you try to serve everyone, you end up serving no one. Sharing the same message with different groups of people means no one is connecting with you because what you say to one group doesn’t apply to the others.   You need to speak to the people who have the greatest need for what you have to offer. Who is that person for you?   Who are they? Where are they in their business? What characteristics describe them?   If you don’t commit to marketing to that person, that person is going to stay stuck.   Just because you commit to a particular audience doesn’t mean you can’t serve