Ad Age Marketer's Brief
How Mercedes is adapting to the EV slowdown
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:19
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Sinopsis
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.