Behind The Design

W Hotels recently launched its very own record label, W Records. At the W Music International Summit in Austin, Texas, Marriott Bonvoy Traveler sat down with some of the top innovators in the music industry who led the launch of W Records. Learn how they ensured brand consistency, navigated the changing music industry landscape, and got some of the top emerging artists to come on board. See acast.com/privacy for privacy and opt-out information.