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In this episode, Gresh discusses the importance of building a media company and how to leverage content to grow your business. He shares valuable insights on understanding your target market and setting goals for your content marketing efforts.   Gresh emphasizes the importance of understanding your target market and their pain points.    He highlights the significance of setting clear goals for your content marketing strategy.   Additionally, Gresh explains the concept of the long tail in content marketing and how it can be used to target niche searches and drive more traffic to your website.   Business Pillar: Visibility   Episode Link: Relate Studios   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars