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Are you ready to dive into the latest trends in digital operations? In this episode of Tech Talks Daily, I'm excited to welcome Carla DeSantis, Partner in Operations Transformation at PwC, to discuss the findings from PwC's recent Trends in Digital Operations Survey. Carla provides an in-depth look at the survey's key findings, highlighting that 69% of companies are not seeing returns on their technology investments in supply chain and operations. She explains the primary obstacles, including lack of user adoption, data quality issues, and the challenges of integrating new technology with legacy systems. Carla emphasizes the importance of a holistic approach to transformation, rather than a siloed focus on individual pain points. One of the most intriguing aspects of our conversation is the discussion on AI integration. Despite nearly all respondents having some level of engagement with generative AI, only 20% report widespread use in operations and supply chain. Carla shares insights into what factors contri