Rethink Real Estate

Join host Ben Brady and Chris Cochran, Marketing Director of Harcourts Auctions, in this episode of Rethink Real Estate as they explore the crucial role of data in today’s targeted marketing landscape. This discussion delves into the strategies for acquiring and utilizing data to effectively target prospective clients through platforms like Meta (Facebook and Instagram) and how these strategies have evolved for real estate professionals. Chris shares insights on the dynamic changes in digital advertising, providing real estate agents with the knowledge they need to adapt and thrive in the digital age. This episode is a must-listen for any real estate professional eager to enhance their online marketing efforts, capture more leads, and nurture them through the sales funnel using sophisticated data-driven approaches.