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In this episode, we have Dr. Sulman Ahmed, founder, chairman, and CEO of DECA Dental Group. The discussion delves into Dr. Ahmed's incredible journey from growing up in Zimbabwe to transforming the dental industry in the United States.   Dr. Ahmed shares his CEO story, detailing his path through education at Tufts, the inception of DECA Dental, and its expansion across nine states with 200 locations. The podcast also explores key themes from his book 'Make Them Smile,' covering customer satisfaction, emotional intelligence, and disciplined vision in leadership. Dr. Ahmed emphasizes perseverance, understanding customer needs, and the importance of providing excellent retail healthcare services.   Listeners will gain insights into his philosophy of putting guests first and creating a welcoming, fear-free dental experience. Website: decadental.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE