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In this episode, we have Vance Morris, who helps business owners serve and keep clients for life through creating experiences and response-required marketing without working harder.    Vance discusses his transition from being an employee to starting a carpet cleaning business and later venturing into coaching and consulting.   Vance explains the concept of customer mapping and how it is a vital tool for businesses. He emphasizes the importance of creating experiences and responses required marketing to enhance customer interactions and retention.   Moreover, he highlights that being a CEO means getting the team to actively engage in the business and finding the best way to utilize their skills. Website: Vance Morris’ Xperience Service Systems LinkedIn: Vance Morris   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ t